| Type | Private |
|---|---|
| Industry | Health & Fitness |
| Genre | Fitness |
| Founded | 1988 |
| Headquarters | Richmond, Virginia, USA |
| Number of locations | 8 |
| Area served | Central Virginia |
| Revenue | $7,000,000+ |
| Employees | 1,050 |
| Parent | Richmond Fitness Inc. |
| Website | www.amfamfit.com |
American Family Fitness (also known as AmFam or AFF) is a Richmond, VA-based chain of fitness clubs, operated by Richmond Fitness, Inc. It has been in business since 1988, and claims 1,050 employees and a revenue of over $7 million annually. American Family Fitness was ranked the 30th largest revenue producing for-profit health club in North America in 2007, according to Club Industry magazine. As of September 2008, AFF has a total of 8 locations, 7 in the Richmond, Va area, and one in Fredericksburg, Va, with a total membership of over 110,000. AFF's mission is centered around providing a positive fitness experience for the entire family, and includes a number of programs targeted at kids , such as the "Kid's Zone" and other specialized youth programs. It also provides workout and nutritional counciling, access to personal trainers, numerous free classes (yoga, cycling, etc.), exercise machines, an aquatics center, raquetball courts, and other similar activities. Another unique program offered by AFF is "AmFam U" - an 8-week training course with certificate, even open to most children, designed to teach proper workout techniques.
AFF's official mission statement is "Each day, every one of us is in the business of improving the physical and mental well-being of our members".
AFF has been very active in supporting local charities, and has raised hundreds of thousands of dollars to support efforts such as children's hospitals, and local boys and girls clubs.